We make room for visionary innovators by transforming demands into unforgettable events. We manage tailored events of all kinds and sizes by providing versatile and flexible venues, complementary services, cutting-edge digital solutions, and the work of a highly specialized team ready to listen to and cater for the needs of your next event.

• 4 venues
• 1000% turnover growth in the last 6 years
• 2,000 event requests handled in the last 12 months
• 160 events hosted every year 
• +800.000 visitors 
• 450.000 square meters let in 2022
• 40 professionals involved
• 42 days of broadcasting

We assist you fully and with flexibility in the execution of your unforgettable event. From the request for one or more services to the consulting of internal and external suppliers, to the full organization of the event, we promptly satisfy your requests with the utmost care and attention to your individuality.

Our team of professionals and creatives has years of experience managing events in the major B2B and B2C sectors; they are at your service to act as consultant, or to fully plan and realise your event. Every request is handled in a professional manner and, given that each customer is important an unique, is also given a customized solution.

We promote high profile, cutting-edge exhibition formats drawing on more than 40 years of expertise in the events industry, thus supporting the cultural evolution of the city of Milan.

It all began when Gisella Borioli – journalist and all-around creative – and Flavio Lucchini – internationally renowned publisher, businessman, and art director – took over an old factory building and transformed it into an innovative space. This spark of intuition gave Milan what was felt as lacking: a place where to experiment and develop something new.